Current:Home > StocksAdidas finally has a plan for its stockpile of Yeezy shoes -MoneyBase
Adidas finally has a plan for its stockpile of Yeezy shoes
View
Date:2025-04-17 07:04:10
Adidas plans to sell its stock of unsold Yeezy shoes and will donate the proceeds from the sales to charity, CEO Bjorn Gulden said Thursday.
The German athletic and footwear brand cut ties with Ye, the rapper and fashion designer formerly known as Kanye West, late last year over his antisemitic remarks — leaving the company to figure out what to do with its Yeezy merchandise.
During Adidas' annual shareholder meeting Thursday, Gulden said the company spent months thinking of options on what to do with the unsold sneakers, such as talking with several nongovernmental organizations, before making a decision.
One of the options included simply destroying the shoes, but the company ultimately decided against it, Gulden said.
"What we are trying to do now over time is to sell parts of this inventory and donate money to the organizations that are helping us and that were also hurt by Kanye's statements," he said.
Gulden added that the company is still working on the details of how and when the selloff will take place.
It's unclear whether Ye would receive any payments due to him from the sale of the Yeezy stockpile. Gulden also did not go into detail about which organizations will get donations.
The latest move by Adidas comes nearly six months after the company cut its ties with the rapper, halting production of Yeezy products and its payments to Ye.
Earlier this month, a group of investors filed a class-action lawsuit against Adidas, blaming the company for knowing about Ye's problematic behavior years before cutting ties with him and ending the collaboration. Adidas denied the allegations.
In February, Adidas estimated that the decision to not sell the existing Yeezy merchandise would cut the company's full-year revenue by about $1.28 billion and its operating profit by $533 million. In the first quarter alone, the discontinuation of the Yeezy business cost Adidas nearly $440 million in sales.
veryGood! (96241)
Related
- SFO's new sensory room helps neurodivergent travelers fight flying jitters
- Transcript: Former New Jersey Gov. Chris Christie on Face the Nation, June 18, 2023
- Q&A: Plug-In Leader Discusses Ups and Downs of America’s E.V. Transformation
- Tiffany Haddish opens up about 2021 breakup with Common: It 'wasn't mutual'
- Meet first time Grammy nominee Charley Crockett
- Alaska’s Hottest Month on Record: Melting Sea Ice, Wildfires and Unexpected Die-Offs
- Shark Week 2023 is here! Shop nautical merch from these brands to celebrate the occasion
- Days of 100-Degree Heat Will Become Weeks as Climate Warms, U.S. Study Warns
- Romantasy reigns on spicy BookTok: Recommendations from the internet’s favorite genre
- This Week in Clean Economy: Cost of Going Solar Is Dropping Fast, State Study Finds
Ranking
- Current, future North Carolina governor’s challenge of power
- The TikTok-Famous Zombie Face Mask Exceeds the Hype, Delivering 8 Skincare Treatments in 1 Product
- Inmate dies after escape attempt in New Mexico, authorities say
- Trump Weakens Endangered Species Protections, Making It Harder to Consider Effects of Climate Change
- New Mexico governor seeks funding to recycle fracking water, expand preschool, treat mental health
- Don’t Miss This $65 Deal on $142 Worth of Peter Thomas Roth Anti-Aging Skincare Products
- 29 Grossly Satisfying Cleaning Products With Amazing Results
- Man arrested after allegedly throwing phone at Bebe Rexha during concert
Recommendation
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
Days of 100-Degree Heat Will Become Weeks as Climate Warms, U.S. Study Warns
Prince Harry and Meghan Markle's Spotify deal unravels after just one series
This Week in Clean Economy: Northeast States Bucking Carbon Emissions Trend
'As foretold in the prophecy': Elon Musk and internet react as Tesla stock hits $420 all
Johnson & Johnson proposes paying $8.9 billion to settle talcum powder lawsuits
Pope Francis will be discharged from the hospital on Saturday
Dog stabbed in Central Park had to be euthanized, police say